Reba by Reba McEntire

Author:Reba McEntire [McEntire, Reba]
Language: eng
Format: epub
ISBN: 978-0-8041-8118-1
Publisher: Random House Publishing Group
Published: 2015-04-15T04:00:00+00:00

BESIDES VIDEOS, WE KEPT TRYING OUT NEW WAYS TO PROMOTE my albums. Thanks to Carter’s negotiating skills, I had an unusual contract with MCA that gave me a certain amount of say in how my records were marketed. That kind of contract, Carter says, had never before been written in Nashville.

Bowen had strongly resisted my involvement in promotion at first. At the time, MCA didn’t even have a marketing department in Nashville, and the last thing he wanted was some artist pressuring him with crazy ideas. So Charlie, Carter, and I had to go in and pitch him on our marketing game plan.

“Well, it looks like you know what you’re doing here,” Bowen finally said. “So I’ll tell you what. We’re going to eliminate all of your independent [promotional] efforts and you’re going to do it within our system.”

One of the first promotional ideas Bill Carter came up with was “Country in a Crate.” It worked very well. People could buy my album in a crate that held space for ten other cassettes. There was also a drawing for a Jeep Wagoneer.

“That promotion sold a lot of records for us and really established Reba as maybe the first significant-selling female,” Carter said. It also won a national retailing award for Carter.

We also found other ways to let retailers know who I was—I attended the Wal-Mart convention and others, and made dozens of promotional appearances in stores. My record sales began to explode.

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